Case Study: eTapestry MailChimp Integration with Zapier [Video]
We often get asked how integrations work in real settings, with real organizations, on a day-to-day basis. Today, we’re sharing an integration that the National Forest Foundation uses to automate the creation and upkeep of donor profiles for subscribers in MailChimp. We also dive into how the National Forest Foundation automated daily updates to their MailChimp segment criteria so that active and lapsed donor lists always stay current.
The National Forest Foundation was created with a simple mission: bring people together to restore and enhance the National Forests and Grasslands of the United States. Working on behalf of the American public, the National Forest Foundation leads forest conservation efforts and promotes responsible recreation.
Looking to improve their email marketing and donor cultivation efforts, National Forest Foundation wanted to bring donor data into MailChimp for all subscribers, allowing them to segment email lists by donor interests and giving history. But, maintaining synced data between eTapestry and MailChimp manually was unmanageable – they needed an automated solution.
Zapier-enabled integration between eTapestry and MailChimp with custom mapping, conditional logic, and daily segment updates now supports their email marketing goals.
Automating the flow of data from eTapestry and the daily update of donor segment conditions in MailChimp has allowed the National Forest Foundation to spend less time manually updating their email audience and more time focusing on its mission.
This complex integration has allowed us to focus on enhancing our digital marketing and our overall donor experience. We are now positioned to deliver segment-specific content to our mailing list.
Sidekick Solution’s expertise in eTapestry integrations was impressive and made our complex project seem simple. When we have had issues with the integration, Sidekick Solutions was able to promptly fix the error – in fact, they identified and set out to resolve the error before I even realized it had occurred.
Sidekick Solutions has advanced a time saving solution that will continue to pay dividends in enhanced donor stewardship for our organization.
– Jessica McCutcheon, Digital Marketing Manager at the National Forest Foundation
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